All Posts

Whether you're selling enterprise software or handmade candles, the moment a customer asks, “Can you do better on price?” is a strategic crossroads. If your team isn’t trained to handle it, they’ll likely cave—and your brand risks being seen as a commodity. 🧠 What That Question Really Means In both B2B and B2C, a discount request often signals uncertainty—not just about price, but about value. •             In B2B, it may reflect budget constraints, internal pressure, or a l

Corporate culture isn’t just a buzzword —it’s the invisible engine that drives your business forward or drags it down. Whether you're leading a startup or steering a seasoned enterprise, the culture you cultivate will shape everything from employee morale to customer perception. And here’s the kicker: if you don’t design your desired culture early, you’ll inherit one by default—and it might be toxic. 🧭 It Starts with Values Culture begins with values. Not the ones framed on

Everywhere you look, someone’s saying marketing has changed . They’ll tell you it’s all about social media now, or AI, or data-driven personalisation. There’s some truth in that — but only on the surface. The truth is, the fundamentals of marketing haven’t changed at all.  What’s changed is how we communicate and the tools we use to do it. The foundations of marketing are the same today as they were fifty years ago: Understand your customer. Identify what they truly need or w

In the world of business, reputation is currency. And few stories illustrate the fragility of personal branding more starkly than the rise and fall of Rolf Harris—a once-beloved entertainer whose legacy collapsed under the weight of criminal revelations.   🎭 From Household Name to Public Disgrace Rolf Harris was a cultural icon. Born in Australia in 1930, he rose to fame through quirky songs like Tie Me Kangaroo Down, Sport, beloved TV shows such as Animal Hospital, and even