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In my opinion, the fundamentals of marketing don't change; but the market does, and therefore, so must advertising. In the dynamic and...

Snake oil has a fascinating—and somewhat infamous—history. Originally, snake oil was a legitimate traditional remedy used by Chinese...

If you’re putting your business name in the headline of your ad — stop. That’s the fastest way to get ignored. 💥  Here’s the truth:...

It’s a wild time to be watching the world of business and branding, especially if you’ve been following Elon Musk. Tesla’s struggling,...