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​Running a small or medium business today is tough. Many owners are asking themselves the same question: “Can we survive?” My work is about helping you find that answer—and turning survival into stability.
I don’t offer quick fixes or empty promises. If I believe I can help your business, I’ll commit fully. If I don’t see a path to results, I won’t waste your time.
What I bring is experience. Over 40 years in business across Australia and the USA, backed by an MBA in Marketing and an Associate Diploma in Small Business Management. My career began in law enforcement as a homicide detective, where I learned the value of clear thinking, persistence, and understanding people. Those lessons have carried into my work with business owners who feel like they’re fighting for their future.
The fundamentals of marketing don’t change—but markets do. That’s why businesses lose customers, and that’s why I focus on helping you find them again.I’m currently writing The Case of the Missing Customer, a book that explores how businesses can reconnect with the people they’ve lost and build resilience for the future. Stay tuned, or let me know if you're interested and I'll let you know when it's published.
If you're interested in knowing more about John's police career CLICK HERE.
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John Cooke
MBA, A.Dip.Bus.
Author of The Marketing Cooke Books
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