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In the dynamic landscape of entrepreneurship, navigating the journey from inception to success requires more than just ambition – it demands business acumen.

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Biz Xsell is a small company established by its founder and managing director, John Cooke, to help entrepreneurs starting out on the exciting but risky road to business success.

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Embarking on a business venture is akin to sailing uncharted seas – especially for the new and unseasoned entrepreneur. While risks abound, so do opportunities for those armed with even the most fundamental of business skills.

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Don’t become a statistic in the annals of business failure. Let John Cooke, with his wealth of experience, be your compass through the uncertainties, steering you away from perils and pitfalls.

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Raised in the vibrant city of Sydney, Australia, John Cooke's journey leads to a diverse and impactful career. A product of Paddington Primary and Epping Boys' High, John's educational roots laid the foundation for his future adventures.

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His professional history unfolds with a unique blend of service and business acumen. From a distinguished tenure as a police officer and homicide detective, John seamlessly transitioned into a remarkable four-decade journey in the business realm, spanning both Australia and the United States.

 

Armed with practical business insights and fortified by two university qualifications, including an MBA, John is a reservoir of knowledge ready to empower business owners and their teams.

 

While he possesses the capacity to guide large enterprises, his heart resonates with the challenges faced by small business owners. Having owned businesses himself and held senior management roles across Queensland, Western Australia, Victoria, and the United States, John embodies a rare empathy for the entrepreneurial spirit.

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His skills also include:

  • Sales and Marketing;

  • Small business management;

  • Business planning and strategy;

  • Aligning human resources to business strategy;

  • Business communications;

  • Copy writing;

  • Small business video production for websites and social media;

  • Financial management;

  • Business economics;

  • Keynote speaking.

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If you're interested in knowing more about his police career CLICK HERE.

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© 2023 John Cooke & Biz Xsell Pty Ltd.

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