Biz Xsell
John Cooke MBA, AssDipBus
FIND THE CUSTOMERS YOU'VE BEEN MISSING
.jpg)
Practical marketing guidance for small business owners ready to grow with clarity and confidence.
Most business owners don’t realise it at the time, but the moment they open their doors, they’ve stepped into a mystery. A mystery about customers — where they are, what they want, why they disappear, and how to bring them back.
I know that mystery well. I’ve lived it, investigated it, and spent more than four decades helping business owners solve it.
My career began far from boardrooms and marketing plans. I was a homicide detective — a job where clarity, evidence, and understanding human behaviour weren’t optional; they were survival. Every case taught me the same lesson: assumptions are dangerous, but patterns tell the truth.
Years later, when I moved into business across Australia and the USA, I discovered something surprising. The same investigative skills that solved crimes also solved customer problems. Businesses weren’t failing because owners lacked passion. They were failing because no one had ever shown them how to read the clues their customers were leaving behind.
Today, that’s what I do. I help small and medium‑sized business owners understand the fundamentals of marketing, customer behaviour, and sustainable growth — without jargon, guesswork, or expensive trial‑and‑error.
If you’re feeling stuck, overwhelmed, or unsure why customers aren’t buying, you’re not alone. And you’re not the problem. Most business owners were never taught how marketing really works. They were handed tactics, not understanding. Noise, not clarity.
My role is to change that.
With over 40 years of experience, an MBA in Marketing, and an Associate Diploma in Small Business Management, I help you cut through confusion and build a business that attracts, serves, and keeps the right customers. No quick fixes. No empty promises. Just practical, evidence‑based guidance that helps you move from survival mode to steady, confident growth.
Because the fundamentals of marketing don’t change — but markets do. And when markets shift, customers go missing.
My job is to help you find them again.
If you’re ready to understand your customers, strengthen your marketing, and build a business that grows with purpose instead of panic, you’re in the right place.
If you're interested in knowing more about my police career CLICK HERE.
More Testimonials
John has worked for us for several years as a consultant providing support in our sales and marketing. I would defininitely recommend John for you in your business.
Rodger Meads
Energie Group Australia
I've known John for 20-odd years. He's been a mentor of mine and he taught me everything I've known about sales.
Marty Myers
National Sales Manager
Chromagen
I engaged John to help me in my business. My books were in an absolute mess and he totally re-structured them. I'm totally amazed at the knowledge he has about finances, business management and marketing.
Kathleen Sibley
Owner - T-Lush Hair Designs
