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John Cooke MBA, AssDipBus.
Ex Homicide Squad Detective Turned Business Strategist
40 Plus Years Business Experience
Transform Your Business Today!
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š Why Burger King Became Hungry Jackās in Australia ā A Branding Tale with Bite
When global brands expand into new markets, they often expect their reputation to do the heavy lifting. But in Australia, Burger King...
bizxsell
Sep 8, 20252 min read
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How Bunnings Beat Masters Without Breaking a Sweat: A Strategic Case Study
When Woolworths launched Masters Home Improvement in 2011, it was billed as a bold challenger to Bunningsā dominance in the Australian...
bizxsell
Sep 1, 20253 min read
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Why Masters Failed in Australia
Masters Home Improvement failed in Australia due to a combination of strategic missteps, market misjudgements, and operational...
bizxsell
Aug 25, 20252 min read
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The Day I Took Out a Newspaper Ad to Shame My CompetitorāAnd What It Taught Me About Winning Customers
In the early days of my business journey, I made a rookie mistakeāone that still makes me wince when I think about it. I was hungry...
bizxsell
Aug 18, 20252 min read
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Branding on Autopilot: How the Subconscious Shapes Both You and Your Customers
Dr. Bruce Lipton makes a bold claim: your subconscious mind controls about 95% of what you do every day . Your conscious, deliberate...
bizxsell
Aug 11, 20252 min read
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Why Your Pricing Strategy Might Be Hurting Your Business - And what to do about it.
If you think pricing is just about covering your costs or beating the competition, think again. Price sends a messageāto your customers,...
bizxsell
Aug 4, 20252 min read
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Why the iPhone Beat BlackBerry ā And What It Teaches Us About Real Value
Back in the mid-2000s, BlackBerry was king of the business world. If you were a corporate high-flyer, you probably had one. It was built...
bizxsell
Jul 29, 20253 min read
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š§The Value Recipe: What Customers Are Really Hungry For
If youāve ever tried to sell somethingābe it cupcakes, consulting services, or copper plumbingāyouāve probably heard this golden rule...
bizxsell
Jul 21, 20253 min read
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Why Marketing and Sales Must Work Hand in Hand
In many businesses, Marketing and Sales are treated as separate entitiesāeach with their own goals, KPIs, and even cultures. But when...
bizxsell
Jul 14, 20252 min read
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Rediscovering Your Business Vision: Why Writing It Down Changes Everything
Most businesses begin with a sparkāa fresh idea, a hopeful ambition, a āwhat if?ā moment. But as invoices pile up and daily tasks take...
bizxsell
Jul 7, 20252 min read
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"On the Wagon and Off to Tyburn: A Boozy Tale from History"
Well, cheers Ā to being back! Iāve just emerged from nearly three weeks in hospitalāa less-than-ideal mini-break, but one that gave me...
bizxsell
Jun 30, 20252 min read
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Are You Mixing Up Your UVP and USP? Here's Why Itās Hurting Your Marketing
If you're like many business owners, you've probably heard the terms UVP (Unique Value Proposition) and USP (Unique Selling Proposition)...
bizxsell
Jun 2, 20253 min read
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What Americans Donāt Know About Their Own Language Might Shock You.
While writing my book, I came across something of a dilemma ā should I write in American English or British English? Being Australian, I...
bizxsell
May 26, 20253 min read
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Marketing Vs Advertising
In my opinion, the fundamentals of marketing don't change; but the market does, and therefore, so must advertising. In the dynamic and...
bizxsell
May 19, 20252 min read
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Attention Snake Oil Salesmen
Snake oil has a fascinatingāand somewhat infamousāhistory. Originally, snake oil was a legitimate traditional remedy used by Chinese...
bizxsell
May 12, 20251 min read
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Sorry - But No One Gives a Damn About Your Business Name!
If youāre putting your business name in the headline of your ad ā stop. Thatās the fastest way to get ignored. š„Ā Hereās the truth:...
bizxsell
May 5, 20251 min read
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Your Brand's Best Friend...or its Worst Enemy?
Itās a wild time to be watching the world of business and branding, especially if youāve been following Elon Musk. Teslaās struggling,...
bizxsell
Apr 25, 20252 min read
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