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When global brands expand into new markets, they often expect their reputation to do the heavy lifting. But in Australia, Burger King...

When Woolworths launched Masters Home Improvement in 2011, it was billed as a bold challenger to Bunnings’ dominance in the Australian...

Masters Home Improvement failed in Australia due to a combination of strategic missteps, market misjudgements, and operational...

In the early days of my business journey, I made a rookie mistake—one that still makes me wince when I think about it. I was hungry...

Dr. Bruce Lipton makes a bold claim: your subconscious mind controls about 95% of what you do every day . Your conscious, deliberate...

If you think pricing is just about covering your costs or beating the competition, think again. Price sends a message—to your customers,...

Back in the mid-2000s, BlackBerry was king of the business world. If you were a corporate high-flyer, you probably had one. It was built...

If you’ve ever tried to sell something—be it cupcakes, consulting services, or copper plumbing—you’ve probably heard this golden rule...

In many businesses, Marketing and Sales are treated as separate entities—each with their own goals, KPIs, and even cultures. But when...

Most businesses begin with a spark—a fresh idea, a hopeful ambition, a “what if?” moment. But as invoices pile up and daily tasks take...

Well, cheers  to being back! I’ve just emerged from nearly three weeks in hospital—a less-than-ideal mini-break, but one that gave me...

If you're like many business owners, you've probably heard the terms UVP (Unique Value Proposition) and USP (Unique Selling Proposition)...

While writing my book, I came across something of a dilemma – should I write in American English or British English? Being Australian, I...

In my opinion, the fundamentals of marketing don't change; but the market does, and therefore, so must advertising. In the dynamic and...

Snake oil has a fascinating—and somewhat infamous—history. Originally, snake oil was a legitimate traditional remedy used by Chinese...

If you’re putting your business name in the headline of your ad — stop. That’s the fastest way to get ignored. 💥  Here’s the truth:...

It’s a wild time to be watching the world of business and branding, especially if you’ve been following Elon Musk. Tesla’s struggling,...