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Well, cheers  to being back! I’ve just emerged from nearly three weeks in hospital—a less-than-ideal mini-break, but one that gave me...

If you're like many business owners, you've probably heard the terms UVP (Unique Value Proposition) and USP (Unique Selling Proposition)...

While writing my book, I came across something of a dilemma – should I write in American English or British English? Being Australian, I...

In my opinion, the fundamentals of marketing don't change; but the market does, and therefore, so must advertising. In the dynamic and...

Snake oil has a fascinating—and somewhat infamous—history. Originally, snake oil was a legitimate traditional remedy used by Chinese...

If you’re putting your business name in the headline of your ad — stop. That’s the fastest way to get ignored. 💥  Here’s the truth:...

It’s a wild time to be watching the world of business and branding, especially if you’ve been following Elon Musk. Tesla’s struggling,...