Sorry - But No One Gives a Damn About Your Business Name!
- bizxsell
- May 5
- 1 min read
If you’re putting your business name in the headline of your ad — stop.
That’s the fastest way to get ignored.
💥 Here’s the truth: People don’t give a damn about your business. They care about themselves — their problems, their desires, their needs.
Your name means nothing to them... not yet.
And if your headline doesn’t scream “Here’s what’s in it for YOU,” they’ll scroll right past it and won't read what you're trying to tell them.
🧠 Your headline is not a nameplate. It’s a hook.
Use it to grab attention, solve a problem, or spark desire.
For example:
❌ Boring and Ignored:
“Smith’s Auto Repair”
✅ Bold & Effective:
“Your Car Fixed Right — The First Time, Every Time”
See the difference? Now they’ll stop. Now they’ll care. THEN you can introduce your business name — in the call-to-action, the footer, or on your logo.
💡 Pro Tip: If your headline doesn’t answer your customer's question, “Why should I care?”, it’s the wrong headline.
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