A story about the #1 concern SMEs have right now: becoming invisible. There’s a moment every small business owner eventually faces. It usually happens late at night, after posting something heartfelt, clever, or downright brilliant on social media… only to watch it sink faster than a lead balloon in a bathtub. One café owner described it perfectly: “It feels like I’m shouting my daily specials into a shopping mall food court at lunchtime.” And honestly, she’s not wrong. Socia