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EX HOMICIDE DETECTIVE TURNED BUSINESS STRATEGIST
- AUTHOR OF THE MARKETING COOKE BOOKS -

Clarity and Confidence for Small Business Owners Who Feel Unsure or Overwhelmed

I help small business owners who feel unsure about marketing build the solid foundations they've been missing -- so they can attract customers wihout wasting money or doubting every decision

With 40+ years of battle-tested business experience, and 20+ years before that as a Police Officer and Detective, I've learned that most owners don't fail because they're not capable. They fail because they're trying to make decisions without the right foundations. I'm here to change that.

40+

YEARS IN BUSINESS

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MBA

DEAKIN UNIVERSITY

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AssDipBus

UNIVERSITY OF NEW ENGLAND

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20+ YEARS

POLICE EXPERIENCE

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How I Can Help You Succeed

Practical, proven guidance for new and growing small businesses

Business Planning - Marketing - Sales - Financial Management - Strategy

Free Resources

Coming soon. Free guides and content to get you thinking like a successful business owner.

NOW AVAILABLE - NEW EBOOK

The Case of the Missing Customer

Solving Your Business's Biggest Mystery

Every business owner asks the same question:

How do I get more customers?

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Most businesses spend money on advertising before they truly understand:

  • who their ideal customers are,

  • why customers buy,

  • what makes their business different,

  • or how marketing actually works.

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That usually leads to frustration, wasted money and disappointing results.

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Drawing on 40 years of business experience, and the investigative mindset of an ex-homicide detective, John Cooke breaks marketing down into plain English and explains why so many businesses struggle to attract customers consistently.

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The First Marketing Cooke Book Is Now Available
Download The Introduction and First Two Chapters Free

What Business Owners Are Saying

John has a huge knowledge base gained over the past 40 years or so and I suggest anybody tap into that knowledge to increase their results significantly.

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Jamie Clark

Business Development Mgr

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John taught me marketing techniques and strategies I never even thought of before.

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J.J. Ellis

Personal Trainer

We set a goal to double my business.

And we did that in only six months.

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Desi Perez

ShapeMaster Gym Owner

​BIZ XSELL PTY LTD

ABN 75 145 074 326

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John Cooke MBA AssDipBus​

Brisbane, Queensland, Australia​

email: biz.xsell@gmail.com

 

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© 2026 John Cooke & Biz Xsell Pty Ltd.

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