The Marketing Detective
John Cooke MBA, AssDipBus
EX HOMICIDE DETECTIVE TURNED BUSINESS STRATEGIST
- AUTHOR OF THE MARKETING COOKE BOOKS -
Most small-business owners feel confused about marketing - and it's costing them customers.
If you're new to business or marketing and unsure where to start, you're not alone - and you don't have to figure it out by guessing.
I help small business owners build the marketing foundations they've been missing - so they can finally attract customers with confidence
Marketing isn't about flashy ads or complicated funnels.
It's about understanding your customers, solving their problems, and communicating clearly.
That's what I teach - simply, calmly, and without jargon.
40+
YEARS IN BUSINESS
MBA
DEAKIN UNIVERSITY
AssDipBus
UNIVERSITY OF NEW ENGLAND
20+ YEARS
POLICE EXPERIENCE
When your foundations are clear, marketing becomes simple.
And customers start showing up consistently.
You don't need to be a marketing expert.
You just need the right guidance, delivered in a way that makes sense.
Why a Detective?
I spent years as a Homicide Detective investigating complex cases.
Now I use the same investigative approach to help small business owners uncover:
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Why their marketing isn't working
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What their customers really want
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Which simple changes will make the biggest difference
No hype. No pressure. Just clarity.
Your 3-Step Plan
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Get the first two chapters of The Case of the Missing Customer free (or, even better, buy the whole eBook) and discover the principles most beginners miss.
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Apply the insights and ah-ha moments revealed in the book to change your thinking and drastically improve your marketing.
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When you're ready, I can help you apply everthing directly to your business.
What You'll Learn in the book
Inside, you'll discover:
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The detective mindset - how investigation helps you understand your customers
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The beginner mistakes that sabotage new businesses
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The first investigative tool that changes everything
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A simple way to understand your customers immediately
The first two chapters alone will shift how you think about your marketing.
What Business Owners Are Saying
John has a huge knowledge base gained over the past 40 years or so and I suggest anybody tap into that knowledge to increase their results significantly.
Jamie Clark
Business Development Mgr
John taught me marketing techniques and strategies I never even thought of before.
J.J. Ellis
Personal Trainer
We set a goal to double my business.
And we did that in only six months.
Desi Perez
ShapeMaster Gym Owner