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EX HOMICIDE DETECTIVE TURNED BUSINESS STRATEGIST
- AUTHOR OF THE MARKETING COOKE BOOKS -

Clarity and Confidence for Small Business Owners Who Feel Unsure or Overwhelmed

I help you build the marketing foundations that avoid failure -- so you can attract customers without wasting money or second-guessing every decision

With 40+ years of battle-tested business experience, and 20+ years before that as a Police Officer and Detective, I've learned that most owners don't fail because they're not capable. They fail because they're trying to make decisions without the right foundations. I'm here to change that.

40+

YEARS IN BUSINESS

MBA

DEAKIN UNIVERSITY

AssDipBus

UNIVERSITY OF NEW ENGLAND

20+ YEARS

POLICE EXPERIENCE

How I Can Help You Succeed

Practical, proven guidance for new and growing small businesses

Business Planning - Marketing - Sales - Financial Management - Strategy

1-on-1 Coaching

Personalised advice for your specific business situation. (Limited spots only)

Free Resources

Coming soon. Free guides and content to get you thinking like a successful business owner.

NOW AVAILABLE - NEW EBOOK

The Case of the Missing Customer

Solving Your Business's Biggest Mystery

Every business owner asks the same question:

How do I get more customers?

Most businesses spend money on advertising before they truly understand:

  • who their ideal customers are,

  • why customers buy,

  • what makes their business different,

  • or how marketing actually works.

That usually leads to frustration, wasted money and disappointing results.

Drawing on 40 years of business experience, and the investigative mindset of an ex-homicide detective, John Cooke breaks marketing down into plain English and explains why so many businesses struggle to attract customers consistently.

The First Marketing Cooke Book Is Now Available
Download The Introduction and First Two Chapters Free

What Business Owners Are Saying

John has a huge knowledge base gained over the past 40 years or so and I suggest anybody tap into that knowledge to increase their results significantly.

Jamie Clark

Business Development Mgr

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John taught me marketing techniques and strategies I never even thought of before.

J.J. Ellis

Personal Trainer

We set a goal to double my business.

And we did that in only six months.

Desi Perez

ShapeMaster Gym Owner

BIZ XSELL PTY LTD

ABN 75 145 074 326

John Cooke MBA AssDipBus

Brisbane, Queensland, Australia

email: biz.xsell@gmail.com

 

© 2026 John Cooke & Biz Xsell Pty Ltd.

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